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Female Entrepreneurship in the World of Event Production

Female Entrepreneurship in the World of Event Production

One morning, without a detailed plan or strategic roadmap, I made a decision that changed the course of my life: I started my own business.
It wasn’t a spontaneous whim, it was the result of an ongoing inner process that led me to say, out loud for the first time: “I’m starting my business.”

This decision didn’t come from abundance, but from a deep desire for independence, creativity, and impact. No business plan. No brand identity. Just a strong gut feeling that I was on the right path.

The first step seemed technical but carried meaning: meeting with an accountant. I chose to register as a licensed business (not exempt) not because I needed to, but because I refused to shrink my dream. I was aiming high from day one.

Getting the first client? That was the real challenge.
No campaigns. No mailing list. Just word of mouth and consistency. I told a friend, she told another and that’s how it began.

Year after year, my business S-IMPACTS grew. I produced dozens of events, both private and corporate, built with care, attention, and a long-lasting emotional impact.

Then came the ultimate test: COVID-19.
Events were canceled. The calendar emptied. But instead of retreating, I adapted. I created, I shifted to digital, I stayed in touch. The stage may have disappeared but I stayed in motion.

From day one, I dreamed of going international. Over time, that dream became a concrete goal. Collaborations formed. Doors opened. Today, S-IMPACTS operates internationally, producing events across borders with cultural sensitivity and high standards.

5 Takeaways for Aspiring Entrepreneurs:

● Don’t wait for perfect. Start with what you have, even if it’s just passion and an idea.
● Act like a professional from day one. Even technical steps signal that you’re serious.
● Tell the world you exist. Your first clients often come from personal circles.
● See crises as turning points. They can sharpen your vision.
● Dream big, act small. A global journey starts with one bold step.

This journey didn’t begin with a grand announcement, it began with quiet clarity and daily commitment.
Entrepreneurship is more than a profession. It’s a way of life.

Sharon Yaron
sharon@s-impacts.com
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