inspired experience that merged immersive branding, epic design, and unforgettable moments.
The event was designed around Overwolf’s gaming universe, creatively inspired by Game of Thrones, connecting the brand’s essence with the shared symbol of the wolf.
The evening kicked off with a top-tier dinner at East Restaurant in Tel Aviv, followed by a hilarious stand-up show by comedian Reshef Levi, and culminated in live performances by bands formed by Overwolf employees. Beyond the main stage program, we created a full-scale, immersive branding experience: towering flags with game emblems, custom-branded drinkware, uniquely designed pillows, themed mirrors, knight-inspired tables, giant screens showcasing platform graphics, and interactive gaming stations that brought Overwolf’s world to life in real-time.
This was an event where branding didn’t stop at a logo – it began with a story, flowed through immersive design, and ended with an unforgettable memory. Every detail, down to the design of the restrooms, was thoughtfully crafted to create a living, breathing brand experience.
