During Strauss Water’s annual event, the company’s 2025 strategy was unveiled, highlighting its transformation from a water bar brand to a multi-product, innovative company. One week before the conference, I was presented with an exciting challenge that required precision, flexibility, and strong strategic leadership. In collaboration with world-class vendors, we designed a TED-style main stage, created interactive experiences with AR technology, and integrated cutting-edge content that captivated the audience while showcasing the company’s successes. The event embodied core values: Collaboration, Execution, Agility, Excellence, and Leadership.
